Surprise Choice For New Warner Bros. Chief

In a surprise announcement, Time Warner has named Kevin Tsujihara, who has headed its home entertainment business, to head Warner Bros. Entertainment. He will succeed Barry Meyer as CEO at the end of this year. Tsujihara was not on most analysts' radar screens for the job. Most had predicted that Mayer would be replaced by Bruce Rosenblum or Jeff Robinov. In response to media inquiries, Rosenblum, the company's TV chief, emailed back what AdWeek magazine described as an unusually blunt reply: Obviously I'm disappointed; who wouldn't be? He added: Warner Bros. is a unique and special place and I know it will be in good hands with Kevin at the helm. Robinov, who heads the Warner Bros. motion picture group, released a statement saying, I am truly happy and proud of Kevin. We are both good friends and colleagues and I think he's an excellent choice for the job. The company will be in great shape under his leadership. Daily Variety indicated that industry speculation mounted that Robinov will leave Warners to become president of Universal if and when Ron Meyer steps down. Meyer is said to be weighing an offer to take on a larger role at Comcast, Universal's owner.



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