Super Take For Super 8

A Twitter campaign rolled out by Paramount for Super 8 last week appeared to pay off over the weekend as the sci-fi flick debuted with an estimated $37 million, outdistancing most analysts' predictions of around $30 million. Following a low-key marketing campaign aimed at keeping the plot of the movie under wraps, Paramount set up a Twitter site that allowed users to get a sneak preview of the movie -- plus free popcorn with any other concession purchase -- on Thursday night. The studio clearly hoped that word-of-tweet would spread by Friday. It seemed to work. "Word of mouth doesn't take weeks to spread anymore," Paramount Vice Chairman Rob Moore told Daily Variety. "It takes hours." The film also beat out 20th Century Fox's X-Men First Class , which dropped 55 percent to second place with $25 million. The film had been expected to hold on to first place. The kids' flick Judy Moody and the Not Bummer Summer performed as expected with an opening take of about $6.3 million to place seventh.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo 1. Super 8 , $37 million; 2. X-Men First Class , $25 million; 3. The Hangover Part II, $18.5 million; 4. Kung Fu Panda 2 , $16.6 million; 5. Pirates of the Caribbean On Stranger Tides , $10.85 million; 6. Bridesmaids , $10.2 million; 7. Judy Moody and the Not Bummer Summer , $6.27 million; 8. Midnight in Paris, $6.1 million; 9. Thor , $2.37 million; 10. Fast Five , $1.7 million.

13/06/2011


Contactmusic

Tags: Paramount Pictures - Pirates Of The Caribbean - Thor - X-Men


Advertisement

Editors Recommendations

Beyonce and ‘Fifty Shades of Grey’ Tease Us With Tantalising 15 Second Teaser Clip [Video]

Beyonce teased us all over the weekend, when she shared a 15 second...

Beyonce and ‘Fifty Shades of Grey’ Tease Us With Tantalising 15 Second Teaser Clip [Video]

Robert Downey Jr Crowned King of the Box Office

With an estimated income of $75 million between June 2013 and June 2014, Downey Jr...

Robert Downey Jr Crowned King of the Box Office

George Clooney On Getting That Tabloid Apology And Why He Had To

Ahead of his wedding to Amal Alamuddin, George Clooney has...

George Clooney On Getting That Tabloid Apology And Why He Had To

A Short History of Forgotten Destiny’s Child Member Farrah Franklin

Farrah Franklin, the forgotten fourth member of Destiny’s Child, found herself...

A Short History of Forgotten Destiny’s Child Member Farrah Franklin

Sons of Anarchy Final Season: Charlie Hunnam Spills Details

Speaking at the Television Critics Association preview night on Monday, lead actor...

Sons of Anarchy Final Season: Charlie Hunnam Spills Details

Vin Diesel Talks This Summer's Weirdest Bromance

Yet in conversation with Access Hollywood, Diesel summed up the relationship between...

Vin Diesel Talks This Summer's Weirdest Bromance
Advertisement

Rixton - Me and My Broken Heart Single Review

There's a new boyband on the UK pop scene who have somehow managed to storm single charts...

Rixton - Me and My Broken Heart Single Review

RIP Krusty the Clown? His 10 Best Moments

Krusty the Clown may have chucked his last chuckle and played his last Itchy and Scratchy...

RIP Krusty the Clown? His 10 Best Moments

Bachelorette No Longer: Ashley And JP Rosenbaum Find Out Sex Of Baby On Live TV

After being on The Bachelor or The Bachelorette, some people like to retire...

Bachelorette No Longer: Ashley And JP Rosenbaum Find Out Sex Of Baby On Live TV


More recommendations

Advertisement

Comments

Paramount Pictures Newsletter

Subscribe to this news alert service to receive news and reviews on Paramount Pictures

Unsubscribe | Unsubscribe All