Studios Spending Big On Film Marketing Abroad

Sony spent some $70 million to market The Da Vinci Code overseas, the New York Times reported today (Monday). The newspaper noted that marketing personnel at studios are studying carefully the cultural attitudes in foreign countries before proceeding with advertising and promotion efforts there. In the case of The Da Vinci Code, they noted that fans of the stars turned out en masse when the film premiered at the Cannes Film Festival, but that they canceled 27 interviews to avoid an obviously hostile media. On the other hand, the studio mounted a press junket from London to Cannes that included 250 journalists. The effort paid off, the Times said, as The Da Vinci Code produced twice the revenue abroad that it did in the U.S.




07/08/2006


Contactmusic

Tags: The Da Vinci Code - Cannes Film Festival


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

The comedy classic 'Mrs. Doubtfire' is reportedly set to return to the big-screen...

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Of Mice And Men premiered on Broadway last night, giving critics a chance to cast...

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'

Sofia Vergara has been speaking about her nerves at shooting a ménage a trois with...

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'


More recommendations

Comments

The Da Vinci Code Newsletter

Subscribe to this news alert service to receive news and reviews on The Da Vinci Code

Unsubscribe | Unsubscribe All