Studio Marketers Disguising Gay Content
While studios are increasingly featuring gay characters in their films, marketing units are contriving tactics to disguise them, critics contend. Earlier this month CNN reported that the two gay characters in Valentine's Day were removed from trailers and ads as part of a common practice in the industry "that eliminates the trace of homosexual relationships in a film, even though they are central to the storyline." Now, in an interview with the gay-targeted Out magazine, Ewan McGregor is criticizing the marketing for his forthcoming I Love You Phillip Morris in which he and Jim Carrey play a gay couple. McGregor was critical of the manner in which the movie was presented at the Sundance Film Festival last year. "At Sundance everyone assumed it would be snapped up ... but it wasn't." Not until it was recut. It is now due to be released on March 26 by the little-known distributor Consolidated Pictures Group. "There was quite a lot of talk at Sundance that 'Well, it's not a gay movie. It's a film about guys who happen to be gay.'" McGregor told Out. "And I was thinking, it's nothing but a gay movie. It's about a gay couple, about a man's sexuality, and he comes out. It's not the point of the film, but let's not pretend it's not a gay film."