Studio Execs Dancing With Wolves As The Grey Debuts With $20m

It's not yet quite in the black, but The Grey got off to a terrific start over the weekend, wolfing down an estimated $20 million and coming in at the high end of early forecasts. Even after the film debuted on Friday with a better-than-decent $6.5 million, most pundits were still predicting that it would not earn more than $17 million over the three days. The Grey , which reportedly cost Open Road Studio around $34 million to make, owed much of its success, analysts said, to the face and name of Liam Neeson, who has become something of an action hero in recent years, appearing on its posters, flyers, and TV commercials. Coming in second was last week's winner, Underworld Awakening , which raked in about $12.5 million and edged out the debuting One for the Money , with $11.75 million. Put an asterisk next to the latter figure, however, since it involves a disputed formula involving discounted ticket sales through Groupon, in which the studio, Lionsgate, agreed to make up the difference to theaters for all of the Groupon discounts. It was not immediately clear whether the Lionsgate contribution -- if it actually took place -- was included in the $11.75 million figure. Coming in fourth was the George Lucas-produced Red Tails , which collected around $10.4 million in its second week. Rounding out the top five was Summit Entertainment's Man on a Ledge , which debuted with about $8.3 million.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo 1. The Grey , $20 million; 2. Underworld Awakening , $12.5 million; 3. One for the Money, $11.8 million; 4. Red Tails, $10.4 million; 5. Man on a Ledge , $8.3 million; 6. Extremely Loud & Incredibly Close , $7.1 million; 7. The Descendants , $6.6 million; 8. Contraband , $6.5 million; 9. Beauty and the Beast, $5.3 million; 10. Haywire , $4 million.

30/01/2012


Contactmusic

Tags: In The Black - Liam Neeson - The Descendants - Underworld

Advertisement

Editors Recommendations

George Clooney Set To Receive The Cecil B. DeMille Award at The 2015 Golden Globe Awards

At the moment George Clooney’s personal and professional life couldn’t be...

George Clooney Set To Receive The Cecil B. DeMille Award at The 2015 Golden Globe Awards

Kanye West Defends Himself In Recent Wheelchair Controversy: "I'm A Married Christian Man With A Family"

Kanye West can't seem to go through a full week without making headlines...

Kanye West Defends Himself In Recent Wheelchair Controversy:

Our Guide To This Year's Mercury Music Prize Nominations

The 24th edition of the annual Barclaycard Mercury Prize is due to be held on Wednesday...

Our Guide To This Year's Mercury Music Prize Nominations

Hot Tub Time Machine 2 - Trailer

Following their adventure in 1986, Nick (Craig Robinson) and Jacob (Clark Duke) are visiting their old friend, Lou (Rob...

Hot Tub Time Machine 2 Trailer

Matt Damon And Paul Greengrass In Talks To Reunite For New 'Bourne' Sequel

One of the most intricate spy stories may be coming back to the big-screen!...

Matt Damon And Paul Greengrass In Talks To Reunite For New 'Bourne' Sequel

Effie Gray - Trailer

When young Effie Grey (Dakota Fanning) is married to John Ruskin (Greg Wise), a man ten years older than her, she...

Effie Gray Trailer

Alicia Keys - We Are Here Video

With an intended late 2014 release date for her upcoming sixth studio album...

Alicia Keys - We Are Here Video

Ariana Grande Talks Big Sean, And Writing "Sexual" Songs In Her Early Teens

Ariana Grande was first seen as a young star on Nickelodeon, but she is...

Ariana Grande Talks Big Sean, And Writing

Cat Stevens/Yusaf Islam Announces Dates For North American Tour For First Time Since 1970s

Yusuf Islam, formerly known as Cat Stevens, has announced that this coming...

Cat Stevens/Yusaf Islam Announces Dates For North American Tour For First Time Since 1970s
Advertisement

Comments

In The Black Newsletter

Subscribe to this news alert service to receive news and reviews on In The Black

Unsubscribe | Unsubscribe All