Steven Tyler - Steven Tyler's Hilfiger 'Honour'

Steven Tyler's Hilfiger 'Honour'

Steven Tyler say it's an "honour" to be part of the "Hilfiger family".

The Aerosmith rocker is the new face of fashion house Andrew Charles - which has Tommy Hilfiger's younger brother Andy as its creative director - and says he's thrilled to be involved.

The 'American Idol' judge - who posed in New York store Macy's front window to promote the new range - said: "That freak style I wear on stage you can buy now at Macy's. It's an honour for me to be part of the Hilfiger family. We'll see what happens. I'm aiming high and God knows where this is going to go, but it's going to be good."

Speaking about Steven becoming the new face of Andrew Charles, Andy previously said: "I grew up on Aerosmith and Steven Tyler. I've always loved his music and his style.

"I really love the whole concept of mixing music and fashion together. To launch it with such an icon such as Steven is amazing."

The collection will be available exclusively in Macy's and the men's range features items like bold-patterned cotton shirts and cotton-and-spandex-coated denim jeans, plus a scarf line called Rock Scarf.

The women's collection - which will be fronted by Steven's daughter Chelsea - continues the 70s rock goddess vibe, citing Marianne Faithfull, Stevie Nicks and Anita Pallenberg as inspiration.