Stella Mccartney's Glowing Range

Stella McCartney has created a glow-in-the-dark range for Adidas.

The fashion designer - who was recently announced as the creative director of the sportswear firm's kit for both the British Olympic and Paralympic teams to wear at the London event - came up with the idea for the company's best-selling running category as she wanted wearers to feel safe.

She said: "Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it's not so masculine and graphic."

As well as the glow-in-the dark collection, Stella has also created a Wintersports line, so consumers look fashionable while on the slopes.

She said: "For me, this season Wintersports has got great attitude, it's very bold; some of the fleecy pieces are quite edgy. The Wintersports slim pants and tight jackets are very figure-hugging, they look really stylish, and it's important to be a stylish skier because it's one of the few sports where you can take fashion to the slopes and it can translate well."


Contactmusic

Tags: Stella Mccartney

Advertisement

More Stella Mccartney

Alexander Wang to design for H+M

Alexander Wang will be the next designer to create a collection for high street store H&M. The 30-year-old New York talent, who is also the...

Noel Gallagher performs at Kate Moss' birthday

Noel Gallagher sung to Kate Moss at her 40th birthday party.The former Oasis star was cheered on by a number of guests as he broke...

Harper’s Bazaar Women of the Year Awards 2013

It was time for the Harper’s Bazaar Women of the Year Awards 2013 in London on Tuesday night (November 5, 2013) at the famous Claridge’s...

Paul McCartney Appears In Covent Garden Impromptu Gig [Pictures]

Paul McCartney sent a ripple of excitement through his London fans today when he announced that he'd be playing a gig in Covent Garden then...

Advertisement

James McCartney: I didn't like Heather Mills

James McCartney has revealed he ''didn't really like'' his father Sir Paul McCartney's ex-wife Heather Mills.The 35-year-old musician and the charity campaigner never saw eye-to-eye...

Cara Delevingne Drops Bag of White Powder While Searching For Keys [Pictures]

Cara Delevingne dropped a mysterious packet of white powder while searching for house keys last week. The Burberry supermodel, 20, giggled as they hunted for...

Pride (And A Little Prejudice) As Stella McCartney Collects OBE From "Chic" Queen

Stella McCartney has been awarded an OBE, for the work that she did designing the Olympic kit for Team GB at last year’s Olympics, held...

Rihanna Backed Red Nose Day in Typical Sexy Fashion

Well, Rihanna sure knows how to attract attention to a good cause… among other things.The singer showed off her charitable spirit in a very revealing...

Advertisement

Comments

Stella Mccartney Newsletter

Subscribe to this news alert service to receive news and reviews on Stella Mccartney

Unsubscribe | Unsubscribe All