Stella Mccartney's Glowing Range

Stella McCartney has created a glow-in-the-dark range for Adidas.

The fashion designer - who was recently announced as the creative director of the sportswear firm's kit for both the British Olympic and Paralympic teams to wear at the London event - came up with the idea for the company's best-selling running category as she wanted wearers to feel safe.

She said: "Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it's not so masculine and graphic."

As well as the glow-in-the dark collection, Stella has also created a Wintersports line, so consumers look fashionable while on the slopes.

She said: "For me, this season Wintersports has got great attitude, it's very bold; some of the fleecy pieces are quite edgy. The Wintersports slim pants and tight jackets are very figure-hugging, they look really stylish, and it's important to be a stylish skier because it's one of the few sports where you can take fashion to the slopes and it can translate well."


Contactmusic

Tags: Stella Mccartney


Advertisement

Editors Recommendations

Contrary To Her Song Lyrics, Lana Del Rey Worked Her Way To The Top

Lana Del Rey is no stranger to vicious rumours, but she definitely did not...

Contrary To Her Song Lyrics, Lana Del Rey Worked Her Way To The Top

Weird Al Scores First U.S Number 1 With New Album

The album was released only one week ago and sold 103,000 copies to secure the top...

Weird Al Scores First U.S Number 1 With New Album

Peaches Geldof's Cause of Death Confirmed as Heroin Overdose

The second daughter of musician Bob Geldof, Peaches Geldof was thrust...

Peaches Geldof's Cause of Death Confirmed as Heroin Overdose

Robert Downey Jr.IS Iron Man... But For How Long?

You know who he is. Robert Downey Jr.’s involvement in the Iron Man franchise has been...

Robert Downey Jr.IS Iron Man... But For How Long?

Hercules Extended Trailer

Following his deadly ordeal of being put through the Twelve Labours by his father Zeus and his...

Hercules Trailer

Miley Cyrus Appears in Pharrell's New Video 'Come Get It Bae'

Cyrus also features on the track's vocals, and -perhaps most shockingly of all- resists...

Miley Cyrus Appears in Pharrell's New Video 'Come Get It Bae'
Advertisement

That Time Snoop Dogg Puffed Mary Jane at The White House

Snoop Dogg has joined Willie Nelson as weed-loving musicians who have smoked...

That Time Snoop Dogg Puffed Mary Jane at The White House

Gershwinner: Our Top 5 Billy Joel Songs

Billy Joel has long been regarded as one of music’s finest songwriters but it will soon be all more official...

Gershwinner: Our Top 5 Billy Joel Songs

Rob Reiner's 'And So It Goes' Is A Safe Bet At The Cinema This Weekend

Fresh from the critical and box office success of Behind The Candelabra, for...

Rob Reiner's 'And So It Goes' Is A Safe Bet At The Cinema This Weekend


More recommendations

Advertisement

Comments

Stella Mccartney Newsletter

Subscribe to this news alert service to receive news and reviews on Stella Mccartney

Unsubscribe | Unsubscribe All