Star Wars: The Toy Battle
In what is regarded as an unparalleled promotion involving the toy chain Toys 'R' Us and a production company, the theatrical release of Star Wars: The Clone Wars will be accompanied by a July 26 midnight opening of Star Wars "boutiques" at more than 225 of the toy retailer's outlets. Noting that Star Wars toys have been a hit at Toys 'R' Us stores since 1977, the company said that it also plans to promote the August 15 release of the film with a countdown clock in every store, "so fans can count the minutes to each of this year's continuing galactic milestones, including the theatrical release of Star Wars: The Clone Wars, the premiere of the Star Wars: The Clone Wars animated series on Cartoon Network and the release of Star Wars: The Clone Wars on DVD." The company also indicated that some products timed for the movie's release will be available exclusively at Toys 'R' Us and at a website the company plans to launch on July 26 to promote the toys, http://www.Toysrus.com/StarWars. They include two LEGO starships and several space and land vehicles that appear in the movie, created by Hasbro.