A Spanish village has been painted blue for the upcoming world premiere of The Smurfs 3d.
Sony executives randomly chose Juzcar, near Malaga, as the site of the upcoming premiere and locals agreed to let them colour the village blue.
Film bosses have promised to repaint the village after the premiere, but reports suggest locals like the blue hue.
One resident says, "We like the idea of being the Smurf village. Everyone is very excited, children are wearing Smurf hats."
The film, which features Hank Azaria and Neil Patrick Harris and the voices of Katy Perry, Alan Cumming, George Lopez and top chef Wolfgang Puck, opens in America on 29 July (11).
The album is the first in history to chart without selling a single copy.
Earlier this month a twitter campaign asking Disney to make Elsa their first LGBT princess in the ‘Frozen’ sequel went viral.