While Contact Music preach sensible practise surrounding alcohol, we can't think of anything better than cracking open a Game of Thrones Beer, popping season 3 on (when it's released) and drinking to glory.
The blonde ale from Ommegang brewery will be "crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms," according to a company press release. Larry Bennett, head of PR and Creative Services for Ommegang, has been speaking to Paste mag about the formation of this partnership with HBO. "From our point of view of having to brew a Game of Thrones beer... well, it's a very dark and stormy series, and we discussed if we should start with a dark beer to compliment that aspect," he explained, "But, we decided against that in favor of starting with something a little more tap-friendly, a little more customer friendly, and work our way into it. So, we came up with the blonde ale, but, of course, at 6.5 percent, our blonde is still a relatively strong beer. With the future offerings, we may end up going stronger and darker, with lots of different characteristics."
Game of Thrones, starring Sean Bean, is one of the more recent additions to HBO's impressive roster, and was renewed for a third season by April 10, 2012. Production began in July 2012, and the season will premiere on March 31, 2013.