Sir Mix-a-lot Criticised For Fast Food Ad

SIR MIX-A-LOT has come under fire from a children's advocacy group for his new Burger King commercial, in which he spoofs the kids' show SPONGEBOB SQUAREPANTS.
In the U.S. TV advertisement, the rapper sings about the cartoon character, who is renamed SpongeBob SquareButt, in a parody of his hit song Baby Got Back.
The star raps the new lyrics: "I like square butts and I cannot lie" as background dancers show off their square bottoms in tiny shorts.
Now 2,600 members of the Campaign for a Commercial-Free Childhood (CCFC) have taken aim at the rapper as well as TV network Nickelodeon, which created the cartoon.
CCFC director Dr Susan Linn says in a statement: "Parents deserve to know whether Nickelodeon - the most popular childrens television network - signed off on the use of SpongeBob in a commercial that celebrates lechery and objectifies women."


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Comments

willymule1960's picture

willymule1960

This new burger king commercial is wrong for using this type of ad for young children. Our children should not have to see womens backsides to choose a place to eat. Spongebob can be used in a non sexual way to get the message to the kids to eat there. I would not say anything if this was aimed at grownups but not for kids.
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Jim Wilson's picture

Jim Wilson

This is about the grossest and most distasefull food commercial I have ever seen.It is so low class that I can't believe a company like Burger King would even think about using it. Now I ask you, does it do anything at all to make you want to go to a Burger King and eat??????All it does is make you sick and show how low class Burger King can be, even though I can't believe it is Burger King. I think it's the agency you're using. I'd look at changing agencies.ThanksJim Wilson
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babyruthea's picture

babyruthea

I hate the sponge bob square pants commercial and turn the tv when it comes on as it is not what I want my grandaughter to be exposed to. And will not be go to burger king as long as this is the type of people that I will run into there.
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Writermom's picture

Writermom

I find the Spongebob commercial lacks any meaning. I agree it does not make me wish to rush to my nearest BK. More than the Spongbob situation, am i the only one who finds the Burger King creepy? I have found the use of a mask completely odd. Again, the face of the "King" makes me want to run for the hills!! Or the Arches!!
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KC's picture

KC

What idiots! And Burger King doesn't want to hear complaints about it either. The "booty is booty" comment at the end is the part that launches the commercial from crude and stupid to sick and inappropriate. I'm wondering whether Burger King execs are too stupid to know what that means, or whether they think we parents are clueless. Either way, this is one family that will NOT be visiting Burger King any time soon!
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namekeeper's picture

namekeeper

I'ts gratifying to see that someone else feels the same way I do. I was surprised, to say the least, that Spongebob was talking about rear ends.
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That's inappropriate!'s picture

That's inapprop...

My family saw that commercial. This is highly inappropriate!!! My husband who puts up with allot of garbage out there said this is the worse he's seen for a commercial for children/family. TAKE IT OFF THE AIR. We loved your food but after this commercial we just don't know what in the world you are thinking??? You don't have to stoop this low calibar to sell your product... REALLY! It makes us NOT want to come there... Quit cutting yourself low!Awful and disgusting.
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