Shortening The Long, Long Trailer?
The nation's theater owners have proposed to the seven major studios that they squeeze their trailers down to two minutes from the current two and a half, arguing that doing so would enhance the moviegoer's experience. They also want to limit to four months the window for showing trailers before a movie is released. Published reports indicate that studio executives have balked at both proposals. My trailers are 2.5 minutes because that's what we need to send the right message. This could be a paradigm shift. Thirty seconds is a long time, an unnamed studio executive told the Hollywood Reporter. Deadline.com, also citing an anonymous source, said on Wednesday that two of the seven studios have already flat-out rejected the proposal.