Selena Gomez - Selena Gomez 'excited' by adidas NEO partnership

Selena Gomez is ''excited'' to be the new face of adidas' NEO label.

The 20-year-old beauty is delighted to have clinched a three-year deal with the sportswear giants, which will see her be the global Style Icon and guest designer of the label, because the role will allow her to feel closer to her teenage fans when they are wearing the company's designs.

She said: ''It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.

''I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey.''

Selena will start by developing an autumn/winter range next year and be the face of four seasonal collections throughout 2013.

Hermann Deininger, Chief Marketing Officer of the adidas brand, says the company is ''thrilled'' the singer-and-actress has teamed up with the organisation because she inspires young consumers.

He explained: ''Selena showed how much these traits express her own playful and fun personality by 'high jinxing' Los Angeles. Teens everywhere admire her natural and enduring sense of fashion and style as well as her compelling charisma and warmth.

''We are thrilled to have Selena help us spread the spirit of adidas NEO label worldwide and celebrate the power of self-expression through designing her own collections with us.''

Selena's on/off boyfriend Justin Bieber - who she is rumoured to have reconciled with after the pair reportedly broke up earlier this month - was named the new Style Icon of adidas' NEO label last month.


Contactmusic

Tags: Selena Gomez - Justin Bieber

Advertisement

More Selena Gomez

Behaving Badly Movie Review

For a comedy that so desperately wants to be rude and sexy, this movie is remarkably timid. It does a great job putting up a...

Ariana, Zooey, J-Lo, Miley! When Actresses Become Songstresses

There seems to be a special musical buzz in the entertainment business at the moment reserved for screen actresses who are wanting to spread their...

Did Selena Gomez Dash Off To St Tropez To Bask In A New Relationship?

I don’t know about you, but she’s feeling 22… Selena Gomez just turned Taylor Swift age and she marked the occasion with a special trip...

Selena Gomez Is Not "Picking Sides" With 'Pray For Gaza' Post

No conflict is more controversial or complex than that of Israel and Palestine. So it's not surprising that whichever side high profile figures appear to...

Advertisement

New Court Documents Detail Sandra Bullock's Terrifying Encounter With Stalker

A series of search warrants obtained by a US entertainment website detail the terrifying encounter actress Sandra Bullock endured when a stalker broke into her...

Selena Gomez Gets New Cryptic Tattoo, But What Does It Mean? [Picture]

In the midst of her on again, off again relationship with Justin Bieber, Selena Gomez decides to get a new tattoo.The new ink is located...

Selena Gomez Blasts Instagram Bully For "Absurd" Remark About Cancer

Selena Gomez will not be a victim to bullying.The 21 year-old singer has a reputation of being an angel who cannot put a foot wrong,...

Could Justin Bieber Be Behind Selena Gomez & Demi Lovato's 'Feud'?

Are Demi Lovato and Selena Gomez feuding? They used to be the best of friends but now Lovato has unfollowed Gomez on Twitter and reportedly...

Advertisement

Comments

Selena Gomez Newsletter

Subscribe to this news alert service to receive news and reviews on Selena Gomez

Unsubscribe | Unsubscribe All