Romeo Beckham - Romeo Beckham banned from appearing in Vogue19 December 2012
The new face of Burberry, 10-year-old Romeo Beckham, has been ruled too young to grace the pages of fashion bible Vogue.
Romeo Beckham banned from appearing in Vogue
Romeo Beckham won't be appearing in the pages of Vogue.
The 10-year-old Burberry model - whose parents are showbiz power couple David and Victoria Beckham - has been deemed too young to pose in the iconic fashion magazine as its international editors believe it would set a bad example.
Alexandra Shulman, British Vogue's editor, tweeted: ''Romeo Beckham @Burberry doesn't meet Vogue model health initiative criteria of over 16's only. (sic)''
The company launched a Health Initiative in May whereby the 19 international editors of Vogue agreed to promote a healthy body image within the industry.
The pact stated: ''We will not knowingly work with models under the age of 16 or who appear to have an eating disorder.''
However, the magazine will be running Burberry's new spring/summer 2013 campaign, which was shot by Mario Testino and sees the cheeky child posing in one of the fashion house's trademark trench coats.
Alexandra added: ''To clarify Vogue no under sixteen model ban is in pages of our magazine. We don't control runways or advertising.''
Model Edie Campbell - who stars in the Burberry ads alongside Romeo and regularly appears in Vogue - was quick to contest: ''what about features on - e.g. - Chloe Moretz?'' , referring to the 15-year-old actress.
Alexandra replied: ''Pre model health initiative rule but child actors probably in a different category''.