Rihanna to Produce New Fashion Design Competition

Rihanna is to team up with the Will Smith and James Lasseter production company Overbrook Entertainment to create a new fashion reality competition show called Styled to Rock, on Style. 

According to Deadline, Rihanna will 'hand pick' twelve designers to compete in a ten episode series, by creating fashion items and outfits for top celebrities. There has been a gap in the market for this kind of show since the other major TV fashion design competition, Project Runway, has been suffering with major drops in ratings.

In a statement, Style Media's president, Salaam Coleman Smith said: "Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force. On the heels of our successful network rebrand, 'Styled to Rock' and Style's new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style." 

"Fashion has always played an integral part in my life and career." Said Rihanna, "I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work." 

The structure of the show will see a new challenge every week, pushing the contestant's creativity to its very limits, and a celebrity will guest judge each week. Given that Rihanna's 7th studio album Unapologetic has just been released and she'll be setting off on a major tour of North America, starting in March and ending in May, next year, we're unsure when she'll find time to fit this show in. Nevertheless, she surely will and it's expected to hit screens sometime next year.


Contactmusic

Tags: Rihanna


Advertisement

Editors Recommendations

"Hercules" Falters, While "Lucy" Shines At The Box Office With $44 Million

This week at the box office, the sci-fi thriller Lucy won out over slim...

The New Mockingjay Trailer Will Make Your Heart Weep

Another Comic-Con, another Hunger Games trailer. Not that we mind, of course...

The New Mockingjay Trailer Will Make Your Heart Weep

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

It has been over three decades since Australian filmmaker...

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

Taylor Swift Offers Advice To A Young Fan With A Broken Heart

If her songs are anything to go by, then Taylor Swift is definitely the person you should...

 Taylor Swift Offers Advice To A Young Fan With A Broken Heart

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

For many concertgoers, Keith Urban's Saturday night (July 26th) show in...

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect

Legendary singer Aretha Franklin has publically scolded an employee at...

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect
Advertisement

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Ok, so the romance at Comic-Con is definitely secondary to the first...

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Nicki Minaj managed to garner the attention of an undoubtedly...

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps

More Marvel. More cast announcements. This is Comic-Con weekend. The latest round...

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps


More recommendations

Advertisement

Comments

Rihanna Newsletter

Subscribe to this news alert service to receive news and reviews on Rihanna

Unsubscribe | Unsubscribe All