Rihanna - Rihanna Strips Off For New Perfume Ads

The singer debuted her latest hairstyle when she performed on the finale of TV talent show American Idol last week (23May12), but she has now ditched the long, matted coils to shoot a hot new advertising campaign for the release of her upcoming fragrance.

The Umbrella hitmaker took to Twitter.com to tell fans about her style change, writing, "I got a big shoot tomorrow for a surprise fragrance for my ladies called...Nude! Bye bye dreadz (sic), for Now!"

Outtakes from the steamy photoshoot have since been posted on her stylist Melissa Forde's Instagram picture account, showing Rihanna wearing a long, blonde wig as she stares seductively into the camera and holds her arm across her bare breasts to preserve her modesty.

Rihanna launched her first perfume, Reb'l Fleur, last year (11).