Rihanna Disgusted By Product Placement

The Umbrella hitmaker claims too many singers agree to show off gadgets or designer goods in their videos to boost the budget - and wants to see an end to the money-spinning marketing tactic.

She tells Britain's NME, "I don't like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song.

"With product placement, it becomes this big ad campaign. I just don't like that. Sometimes we have to (use products in music videos), for whatever political reason, but it's never my first choice."

Last week (ends04Apr10) reps at Kelly Rowland's label Universal Motown sent a mass email to all major brands, urging bosses to place their products in her upcoming single's video.