Hip-hop legend Joseph 'rev Run' Simmons is fronting a campaign to help raise awareness of diabetes in the U.S.
The Walk This Way hitmaker is the star of a new initiative produced in conjunction with leading pharmaceutical company Novo Nordisk.
The Ask.Screen.Know. drive encourages regularly screenings for the disease, which affects a patient's ability to regulate sugar levels within the body.
The Run-D.M.C. star has signed up to appear in a series of public service announcements for the cause, which is close to his heart as his father suffered from diabetes.
He says, "At this stage in my life, I had to ask myself the tough questions about diabetes. My dad had it and, just like millions of Americans, I'm at risk for the disease.
"I am the man I am today because of my dad. He inspired my music, he inspired me to be a better father, and his fight with diabetes inspired me to take responsibility for my health.
"That's why I'm working with Novo Nordisk on the Ask.Screen.Know. campaign. I'm asking people to be accountable for their health - ask the questions, listen up, and take action."
A sleekly made thriller with a sparky sense of humour, this is also a rare action movie that has something important to say.
This much more light-hearted sequel reinvigorates the franchise after Disney's quirky but murky 2010 reboot of Lewis Carroll's classic
Whit Stillman reunites the stars of his 1998 drama The Last Days of Disco, Kate Beckinsale and Chloe Sevigny, for what might be the most entertaining...
'Dunkirk' is slated for a July 21st, 2017 release, and features an impressive and growing cast list.