Report Gm Demands Networks Cut Ad Rates

General Motors is getting tough with the major television networks. After deciding not to buy ads in next year's Super Bowl telecast, the automaker is now demanding that each of the networks cut their advertising rates for the so-called upfront period when ad buyers make the bulk of their purchases, Advertising Age reported today (Monday). The trade publication cited one ad-buying exec with the company as saying that GM could be seeking cuts of as much as 20 percent but that the networks are refusing to negotiate any price decrease at all. General Motors' stance, Ad Age observed, could "cause ripples" since it is the third-largest ad buyer in the U.S., behind only Procter & Gamble and AT&T. The magazine quoted one ad-buying executive as saying that the fear is growing among media outlets "that if one TV network deals with GM, the others will have to capitulate."



Tags: Super Bowl - Gamble - The Others


More Super Bowl

NFL Asks Super Bowl Half Time Acts To 'Pay To Play'

The National Football League has taken the unprecedented step of asking potential performers at the Super Bowl Half Time show to ‘pay to play’. Traditionally,...

Cordless Rockers Red Hot Chilli Peppers Caught Out with Super Bowl Set

“Hang on a minute, their guitars aren’t plugged in to anything” an eagle-eyed Super Bowl viewer probably said somewhere in America. And he/she was right:...

Furniture Store's Super Bowl Bet Could Lose Businessman $7 Million

A furniture store's Super Bowl bet - which promised that all items purchased over $6,000 would be refunded should the Denver Broncos lose to the...

English Or GTFO: #AmericaIsBeautiful Super Bowl Ad By Coca-Cola Sparks Misguided Outrage

Super Bowl ads are a big deal, even if they don’t necessarily need to be – sometimes even more than the big game itself, it’s...


Surprise, Surprise: Renee Fleming, A True Singer, Nails National Anthem at Super Bowl

Although Renee Fleming’s rendition of the Star Spangled Banner last night may have been slightly overshadowed by Bruno Mars’ half-time show, the soprano singer managed...

Super Bowl Half Time Well And Truly Rocked By Bruno Mars And RHCP

Besides a victory for the Seattle Seahawks – and a long overdue one at that – last night’s Super Bowl was also a triumph for...

Bruno Mars Honored To Perform At Super Bowl And Share Stage With The Red Hot Chili Peppers

While fans wonder whether Bruno Mars’ Super Bowl halftime show will live up to Beyonce’s from last year, Mars himself has much more modest goals....

Budweiser Super Bowl Ad Weasels Its Way Into Viewers' Hearts Using Puppies And Friendship

While we’re on the subject of Super Bowl ads, which we will be for a few days to come, let’s talk Budweiser. Why? Because puppies....



Super Bowl Newsletter

Subscribe to this news alert service to receive news and reviews on Super Bowl

Unsubscribe | Unsubscribe All