Kiosk operator Redbox is taking advantage of Netflix's foibles by hiring a creative advertising agency, San Francisco's Camp & King, to develop a national ad campaign boasting that it responds to its customers and that customers in turn love them for that. (The implication is that Netflix does not.) Advertising Age reported that it also launched a website called Redbox Share Your Love, in which customers submitted photos of themselves hugging Redbox kiosks, and a Twitter page, #iloveredboxbecause." As a result, the company has added thousands of new users and estimates that its monthly rentals now total 55 million. "They have a great story, and have grown like gangbusters pretty quietly," Camp & King co-founder Roger Camp told AdAge . "Two-thirds of the U.S. population will walk by a Redbox on any given day. The amount of exposure they have is pretty fantastic, so to activate those people is huge." After staring 2010 with just 30,000 Facebook fans, Redbox now claims 3.65 million versus Netflix's 1.9 million.
Starring Robert De Niro and Anne Hathaway, 'The Intern' has been directed and written by Academy Award nominated Nancy Meyers
Gwen Stefani and Gavin Rossdale are divorcing after 13 years of marriage.
Max Von Sydow has been cast as the Three-Eyed Raven in ‘Game of Thrones’.
'Deadpool' is the latest film in the Marvel franchise, starring Ryan Reynolds who previously embodied the role in 'X-Men Origins: Wolverine'.
With 'Dark Black Makeup', Radkey have delivered a solid, straight-up rock record with riffs that are raw and full of energy.
British theatre fans rejoiced when they heard that Bradley Cooper was coming to the West End for a limited UK run of 'The Elephant Man'.
'Spotlight' is based on the 2002 findings of the Boston Globe team, whose detective work won them the Pulitzer Prize for Public Service.
Amy Schumer has made an emotional plea for tighter gun control legislation at a press conference organised by Senator Chuck Schumer