Ratings Sink For Cnn's New Day
atings results for the first week of CNN's new morning show New Day came in well below those for the programs it replaced, Early Start and Starting Point. Among total viewers, numbers were down 20 percent to 302,000 from 379,000 during the same time period in May. Among those in the key 25-54 age group, the numbers were down 37 percent to just 122,000 against 162,000 in May. On the other hand, ratings were significantly higher than they were a year ago when an average of just 198,000 watched the CNN morning show hosted by Soledad O'Brien. The cable news leader during the morning hours remained Fox News's Fox and Friends with 1.1 million total viewers and 255,000 in the 25-54 bracket. Meanwhile, CNN said on Monday that it will attempt to boost its audience at the other end of the day by airing specials titled Self-Defense or Murder? The George Zimmerman Trial every night at 10:00, hosted by Anderson Cooper and also featuring Mark Geragos, Marsha Clark, and Jeffrey Toobin.