Rap pioneers DJ KOOL HERC and COKE-LAROCK are battling to save a New York towerblock regarded as the birthplace of hip-hop. It's claimed the genre was founded after Kool Herc - real name Clive Campbell - held a house party at his apartment in Bronx block 1520 Sedgewick Avenue in August 1973. The complex's owners are planning to sell it to real estate developers - prompting tenants to start campaigning on website save1520.org. Campbell says, "This is where it all started. But it's turned into a sad story. People are about to be put out of their houses." He has called on "all the Queen Latifahs and Will Smiths" to step in and help, adding, "We're asking all those guys you see in Forbes magazine that are living hip-hop to recognise this building." Residents were last year (07) invited to buy the block for $14 million (GBP7 million), but they could only raise $11.5 million (GBP5.75 million).