Ralph Lauren - Ralph Lauren To Release Four Scent Collection16 March 2012
Ralph Lauren is to release four new fragrances in their new collection Big Pony for Women.
Ralph Lauren To Release Four Scent Collection
Ralph Lauren is to release four new fragrances.
The US fashion house has created a four scent collection, entitled Big Pony, which will be aimed at women as an extension of their Big Pony for Men range.
Marc Rey, president of International Designer Collections at L'OrÃ©al USA - who will be working with Ralph Lauren on the perfumes - said: ''With this launch, we bring to young women an appealing message: Live life in color by expressing every vibrant side of you. The Big Pony Collection for Women is a bouquet of exciting fragrances for the iPod generation.''
Guillaume de Lesquen, president of Ralph Lauren Fragrances Worldwide, added: ''The Big Pony Collection for Women empowers a woman to express all her different sides and convey the whole story of who she is. This means identifying the four key attributes of a modern woman's femininity - sporty, sensual, free-spirited and stylish.''
The collection is aimed at women aged 18 - 24 and will be launched in April after a two week exclusive at Bloomingdale's.