Police are begging People For The Ethical Treatment Of Animals (PETA) activists not to reveal too much information about the launch of their newest 'I'd Rather Go Naked...' anti-fur poster campaign because they fear a New York "mob scene". Sexy Eva Mendes is the stripped star in the new poster, which will be unveiled in Rockefeller Plaza at some point on Thursday (06Dec07), but city authorities have asked the organisers not to announce the time or exact place of the event. The lovely Latina bares all in PETA's hot new holiday ad campaign, and she'll unveil it in person. Shot by renowned photographer Don Flood, the saucy new poster will be erected all over Manhattan starting next week (beg10Dec07). Mendes admits she was inspired to bare all for PETA by her beloved pet dog. She says, "Killing a poor animal and wearing her fur isn't cool. Respecting all life forms is cool." Mendes, who wears designs created by Stella MCCartney in the new ad, joins a long list of celebrities who have starred in PETA's iconic naked campaign, including Alicia Silverstone, Pamela Anderson and Christy Turlington.