Michael Jackson - Pepsi Resurrect Michael Jackson For Promotional Partnership

Pepsi are set to renew their marketing campaign with the late Michael Jackson, thanks to a new contract that the company have signed with the late singer's estate. The New York based promotions company The Purchase announced today (May 3, 2012) that they will be using Jacko's image for a new global marketing push, New York Daily News have reported. Special edition cans of the fizzy drink will be adorned with classic images of Jackson and will contain links to special remixes of some of his most famous songs.
Pepsi first partnered with Michael Jackson in 1983 and as part of their broader 'Live Now' campaign, they will also be partnering with Nicki Minaj, as well as streaming concerts online, as part of a deal that have forged with Twitter as well. In China, Pepsi consumers will also see a TV advert featuring some of Jackson's music and will stand the chance of winning tickets to Cirque du Soleil's Michael Jackson-inspired show, as well as leather jackets inspired by his trademark style. In fact, the one thing they don't seem to have mentioned so far is the possibility of a Michael Jackson hologram.
Whilst he was filming an ad for the company in 1984, Jackson's hair famously caught fire and burnt his scalp. The incident happened after a pyrotechnic spark caught him on the head. It is thought that the accident may have been the source of his addiction to painkillers. He was awarded around $1.5 million in compensation by the global soft drinks and snacks brand.


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Tags: Michael Jackson - Nicki Minaj


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Comments

rosemary moly gomes's picture

rosemary moly gomes

we also want this in Bangladesh.....plzzzzzzzzzzzzzzz we can't wait.
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say what!'s picture

say what!

nirtram, that's bad, funny as f**k, but come on. I'll be back cuz it's going to be most excellent fun reading the fantards. I suppose it will take their minds of Adele making the news though.
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nitram's picture

nitram

Oh, are they going to cremate him then? Oh lighten up there will be plenty of pepsi on the shelves to put him out.
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zen2580's picture

zen2580

great love Michael Jackson and Pepsi always loved their commercials !!
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zen2580's picture

zen2580

LOVE THIS !!! always loved the pepsi commercials MJ did!! very classy!! maybe Pepsi will help with MJ's "save the planet" through donating some of the money on the L.O.V.E. bringing people together helping the children and eachother !! endless ideas for MJ's charity and for Pepsi ! as far as nicky minaj no way!!! she will ruin it !!! she is trashy!!! and just a another "wanna be!!!
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I ain't kiddin's picture

I ain't kiddin

Pepsi can only muster up a dead pedo which means Pepsi is desperate. Long live Pepsi then and I hope there are enough fans to keep it afloat because no decent human being will honor a drugged up lying child molester. And only fans will excuse him, and Pepsi of course. Think I'll stick to Dr.Pepper.
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starlight250's picture

starlight250

Can't wait. Only fitting for the greatest entertainer. MJ deserves many more honours such as this. Btw I an't kiddin, read some real articles instead of tabloid trash.
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zen2580's picture

zen2580

Michael Jackson did not take pain killers back then!!! and didnt want them in the hospital!! the coroner stated at his death he had the body of a thirty year old alot younger than 50 !! I think MJ was forced to take the drugs which killed him by conrad murray and his cult team!! we really dont even know if hes alive or dead for sure !!
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