Tyler, The Creator - Pepsi Pulls Tyler, The Creator's Ad After Backlash Over Racist Stereotypes

Stupid ads have existed since the dawn of advertising, but so far 2013 is turning out to be the year of the poorly thought out commercial, with Tyler, The Creator’s Mountain Dew spot being just the latest example. Days after Hyundai pulled an ad parodying suicide, and few weeks after McDonald's yanked a regional subway poster that parodied depressed women, you thought advertisers would take a clue, right? Wrong. PepsiCo.’s ad for Mountain Dew is a double whammy of stupid – managing to offend black nationwide. The ad features a battered woman, being faced with a lineup of black suspects and a talking goat, who keeps threatening the her and making remarks like "Keep ya mouth shut." Yes, that is as cringe-worthy as it sounds.

The ad was pulled soon after the soft drink giant realised the backlash they were facing over it and Pepsi sent in a statement to USA Today, apologizing for the blunder: "We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels, and Tyler is removing it from his channels, as well." Some critics don’t think that’s good enough, however. Ken Smikle, president of Target Market News, a research company that monitors developments in African-American marketing and media, called for a company-wide investigation and overhaul of Pepsi’s media strategy: "Given their poor record of marketing to African Americans, and the hundreds of millions blacks spend with the company, there needs to be an investigation and a plan that is made public on how this will be avoided in the future."

It seems somewhat unlikely that the corporation will heed his advice.

Tyler, The Creator, Nokia Theater
Tyler, The Creator's Pepsi spot definitely didn't go down as planned.



Tags: Tyler The Creator


More Tyler The Creator

Dancing In Denver! Budweiser Made In America Explore Colorado's Exciting Music Scene

Budweiser Made in AmericaWe explore the diverse Denver music scene as Budweiser unveil the latest in their series of documentaries ahead of the fast-approaching Budweiser...

Made In America Trailer

Made in America Festival is an annual music event founded by rapper and businessman Jay-Z in 2012. Following its inaugural year, it was announced to...

What's Eating Tyler The Creator? A History

Inciting riots, homophobia, sexism, all things Tyler the Creator has been accused of in his career so far. On Saturday the 23 year old rapper...

Tyler The Creator Returns To Stage Hours After Being Released From Jail

Rapper Tyler The Creator found himself behind bars on Saturday (March 15th), after getting arrested at Austin-Bergstrom Airport.The 23 year-old was facing a misdemeanour charge...


Tyler, The Creator Arrested After SXSW Show Escalates Into Full-Blown Riot

South by South West, Austin’s week long music and film festival was going remarkably smoothly this year. That is until Tyler, the Creator (real name...

Tyler, the Creator Posts Bail After Being Charged With Riot Misdemeanour

The L.A. based rapper, Tyler, the Creator, was arrested on Saturday (15th March) in Austin, Texas on suspicion of inciting a riot. The 23-year-old was...

Our Vinyl Weighs A Ton Trailer

DJ Peanut Butter Wolf set up independent LA label Stones Throw Records in 1996 and it has since released a string of critically acclaimed artists...

Odd Future Banned from New Zealand, Deemed "Threat to Public Order"

The hip-hip collective Odd Future has been banned from New Zealand after officials deemed they posed a threat to public order. Immigration, New Zealand explained...



Tyler The Creator Newsletter

Subscribe to this news alert service to receive news and reviews on Tyler The Creator

Unsubscribe | Unsubscribe All