Patrick Louis Vuitton's Family Pressure

Patrick Louis Vuitton admits he's under pressure to live up to his family's reputation.

The designer - great grandson of fashion legend Louis Vuitton - wants to carry on the standards of his predecessors by maintaining the quality of the fashion house's luggage and bags.

He said: "The name Louis Vuitton stands for the very best in quality. Undoubtedly, I look upon my name as a very pleasant inheritance. But as in all cases where there is a tradition and reputation to uphold, there is always the pressure for success, and success without exception. Rightly so - it is very important to me to live up to the demands of the individual measured against those of the times."

Although Patrick is determined to cement his family's reputation, going into fashion wasn't something he had always wanted to do, but changed his mind when his grandfather died.

He the UAE edition of Insider magazine: "I decided I wanted to be a veterinarian. My grandfather, of course, was not very pleased with this. He tried to convince me otherwise by trying to make me see that the business was in my blood.

"When he passed away in 1970 it led me to rethink his words. I felt the loss deeply. We had a connection."