Paramount Pay Out Over Mi:3 Stunt

Movie giant Paramount has agreed to pay $75,000 (GBP38,460) to the US Attorney's office after a marketing stunt for MISSION: IMPOSSIBLE III prompted a series of bomb scares. Plastic devices were fitted to 4,500 newspaper vending machines in Los Angeles that played the Mission: Impossible theme when opened. But the red boxes were mistaken for bombs, causing a hospital to be evacuated. Another was blown up by an arson squad in Santa Clarita, California. Paramount, the Los Angeles Times and Allied Advertising agreed to make the payment without admitting fault. The money will be given to West Los Angeles' Veteran Affairs Medical Center to compensate for disruption.


Contactmusic

Tags: Mission Impossible 3

Advertisement

More Mission Impossible 3

Mission Impossible 3, First look trailer, video stream Trailer

In this internet exclusive, Tom Cruise and JJ Abrams talk exclusively about the the third installment of the Mission Impossible franchise. In this internet exclusive,...

Advertisement

Comments

Mission Impossible 3 Newsletter

Subscribe to this news alert service to receive news and reviews on Mission Impossible 3

Unsubscribe | Unsubscribe All