Online Viewers Tuning Out Videos Delayed By Buffering
Conviva, a company that specializes in providing streaming technology, has produced a report suggesting that competitors who provide inferior services cause viewers to tune out. In 2012, global premium content brands lost $2.16 billion of revenue due to poor quality video streams and are expected to miss out on an astounding $20 billion through 2017, the report said. The company said that last year it watched how viewers reacted to video that was interrupted by re-buffering, slow startups, and low-quality resolution. Overall, it said, roughly 60 percent of all streams experienced quality degradation, resulting in viewers abandoning the videos. On the other hand, it observed, Viewers with a buffer-free experience, short startup and higher definition watch 250 percent more than those who have to put up with disruptions.