Online Viewers Prefer To Get Ads In Single Dose

Although the Fox-NBC video website Hulu started out presenting four 30-second ads within each half-hour (actually 22 minutes) TV show, which could not be fast-forwarded by viewers, a recent experiment in which viewers are given the choice of viewing all four ads at the beginning of the show has proved far more popular. According to TelevisionWeek , 88 percent of Hulu viewers prefer the head-end load of ads.

24/11/2008


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