Ashley Olsen - Olsen Twins Won't Use Faces For Fashion Line

Mary-Kate and Ashley Olsen deliberately distance themselves from celebrity brands.

The twins - who rose to fame as young children appearing in TV and film stars - have not used their faces or names to promote their fashion brand, The Row as they don't want it to be labelled a celebrity clothing line.

Mary-Kate said: "We were aware of [the growing trend of] celebrity brands. We were trying to get away from that because we'd already done it with Wal-Mart, and we did it well. We'd been there, we'd done that."

Ashley, 24, was also adamant about moving the focus away from her and her sister with The Row, so that the focus would solely be on the work they produce.

She added to WWD.com: "I was looking at it as I'm switching careers. I'm no longer going by my face. Who knows what I'll do in the future, if I act again or if I don't? My point at the moment was, I'm literally disappearing.

"I'm not going to be in front of the camera. I want to do something created with my hands and with my thoughts. It wasn't about being a face. It was about being able to create something."

Mary-Kate has not ruled out ever returning to acting however, saying: "Right now we don't have the time. I was thinking about this recently. We don't use that form of expression anymore. But it's still ingrained in us."


Contactmusic

Tags: Ashley Olsen


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

The comedy classic 'Mrs. Doubtfire' is reportedly set to return to the big-screen...

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Of Mice And Men premiered on Broadway last night, giving critics a chance to cast...

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'

Sofia Vergara has been speaking about her nerves at shooting a ménage a trois with...

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'


More recommendations

Comments

Ashley Olsen Newsletter

Subscribe to this news alert service to receive news and reviews on Ashley Olsen

Unsubscribe | Unsubscribe All