Not Much Box-office Heat For New Ice Age

16 July 2012
Spider Man

Picture: The cast of Spider-Man: Turn Off The Dark 106.7 Lite FM’s Broadway in Bryant Park New York City, USA – 12.07.12

Not Much Box-office Heat For New Ice Age

Ice Age Continental Drift performed slightly better than its studio, 20th Century Fox, had predicted last week but well below the forecasts of box-office pundits. The animated movie wound up with an estimated $46 million. That's slightly better than the $41.7 million opening weekend of the last Ice Age movie, Dawn of the Dinosaurs , in July 2009; well below Ice Age The Meltdown's $68 million in March 2006; and identical to the original Ice Age 's take in March 2002. But if the animated film failed to set the box office afire, The Amazing SPIDER-MAN certainly took up the slack. Pegged to take in $25-30 million after a first-week gross of $165 million, the Sony movie actually ended up earning about $35 million, pushing it past the $200-million mark for its first ten days. Also stuffing the box office was Universal's Ted , which continued to surprise with $22.1 million. After three weekends, the relatively low-budget, R-rated comedy has now collected $159 million. Disney/Pixar's Brave was effectively challenged by the new Ice Age movie for the family crowd but still managed to take in $10 million. Closing in on the $200-million mark, its domestic gross stands at $196 million. Rounding out the top five was another low-budget flick, Warner Bros.' "dramedy," Magic Mike , which collected around $9 million. Its total now stands at $92 million.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo 1. Ice Age Continental Drift , $46 million; 2. The Amazing Spider-Man , $35 million; 3. Ted , $22.1 million; 4. Brave , $10.7 million; 5. Magic Mike, $9 million; 6. Savages, $8.7 million; 7. Tyler Perry's Madea's Witness Protection , $5.6 million; 8. Katy Perry Part of Me , $3.7 million; 9. Moonrise Kingdom , $3.7 million; 10. Madagascar 3 Europe's Most Wanted, $3.5 million.

16/07/2012


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