Rihanna - Nivea Boss Not Happy With Sexy Rihanna Ad Campaign

Heidenreich, who runs Nivea’s parent company Beiersdorf, admits he was not a fan of the racy 2011 Rihanna campaign because it was too suggestive.

He says, "The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna (sic). Nivea is a company which stands for trust, family and reliability."

The R&B beauty took time out of celebrating Carnival in Barbados on Tuesday (07Aug12) to let fans and Twitter followers know she had seen the Beiersdorf CEO's comments. She posted a photo of Heidenreich on the microblogging site with the note, "No caption necessary."

She then returned to the festivities, posting a series of photos of friends and revellers enjoying themselves at the island party.