Nickelodeon Forced To Give Advertisers Make-goods

Unable to find what it said was an apparent glitch in Nielsen's ratings methodology that could have been responsible for an "inexplicable" plunge in the ratings of its Nickelodeon kids channel, Viacom has begun offering its advertisers "make-goods" -- essentially free time -- that are contractually required when audience levels fall below a guaranteed threshold, the New York Post reported today (Thursday). The channel is reportedly offering advertisers the free time during the busy holiday season. The Post quoted ad buyer Shelly Hirsch at Beacon Media Group as saying that she and her clients were angry "because if their business isn't up to expectations, they need something to blame," Nielsen said that it had been working with Viacom representatives but could find no glitch in its system. Hirsch expressed satisfaction with Viacom's decision to provide the make-goods now, since, she observed, they would be of little value after December 25.

01/12/2011


Contactmusic

Tags: Threshold

Advertisement

Editors Recommendations

George Clooney Set To Receive The Cecil B. DeMille Award at The 2015 Golden Globe Awards

At the moment George Clooney’s personal and professional life couldn’t be...

George Clooney Set To Receive The Cecil B. DeMille Award at The 2015 Golden Globe Awards

Kanye West Defends Himself In Recent Wheelchair Controversy: "I'm A Married Christian Man With A Family"

Kanye West can't seem to go through a full week without making headlines...

Kanye West Defends Himself In Recent Wheelchair Controversy:

Our Guide To This Year's Mercury Music Prize Nominations

The 24th edition of the annual Barclaycard Mercury Prize is due to be held on Wednesday...

Our Guide To This Year's Mercury Music Prize Nominations

Hot Tub Time Machine 2 - Trailer

Following their adventure in 1986, Nick (Craig Robinson) and Jacob (Clark Duke) are visiting their old friend, Lou (Rob...

Hot Tub Time Machine 2 Trailer

Matt Damon And Paul Greengrass In Talks To Reunite For New 'Bourne' Sequel

One of the most intricate spy stories may be coming back to the big-screen!...

Matt Damon And Paul Greengrass In Talks To Reunite For New 'Bourne' Sequel

Effie Gray - Trailer

When young Effie Grey (Dakota Fanning) is married to John Ruskin (Greg Wise), a man ten years older than her, she...

Effie Gray Trailer

Alicia Keys - We Are Here Video

With an intended late 2014 release date for her upcoming sixth studio album...

Alicia Keys - We Are Here Video

Ariana Grande Talks Big Sean, And Writing "Sexual" Songs In Her Early Teens

Ariana Grande was first seen as a young star on Nickelodeon, but she is...

Ariana Grande Talks Big Sean, And Writing

Cat Stevens/Yusaf Islam Announces Dates For North American Tour For First Time Since 1970s

Yusuf Islam, formerly known as Cat Stevens, has announced that this coming...

Cat Stevens/Yusaf Islam Announces Dates For North American Tour For First Time Since 1970s
Advertisement

Comments

Threshold Newsletter

Subscribe to this news alert service to receive news and reviews on Threshold

Unsubscribe | Unsubscribe All