After its movie, Running Scared, bombed at the box office over the weekend, New Line has apparently concluded that there is no longer any value in courting controversy concerning the racy online game that it offered to promote the film. The studio, without comment, has pulled the game, which includes a scene in which the lead character (played by Paul Walker in the movie) performs oral sex, and other scenes featuring repeated use of the f-word. The game had drawn fire from several conservative family activist groups -- in particular, the National Institute on Media and the Family, whose founder, Dr. David Walsh, urged members to register their protests with New Line. "New Line Cinema should be ashamed that it thought it could get away with this tactic, without being held accountable," he said. On Friday, New Line removed the sexually explicit parts from the video game, then the game iself on Tuesday.




01/03/2006