Bbc - Danny Cohen - The BBC's New TV Chief With A Job To Do

The BBC revamp is nearly complete as Danny Cohen becomes the new TV chief. But will he be able to oversee a much-needed rebranding for the much-maligned tax-funded corporation?

Peter Salmon, director of BBC North, was the other front-runner for the job. He moved a large portion of the BBC’s media operations to Salford, creating Media City. Many felt this would fail miserably, but it’s gone off without a hitch. This wasn’t enough, though, and it was Cohen – the man in charge of C4 during it’s Big Brother laden heyday – who accepted what is perhaps the biggest job in TV. Cohen said: "I'm honoured to be taking over as director of BBC television. Our ambition is to be the finest broadcaster and producer in the world and our values will be based on talent, creativity, storytelling and innovation. I've had a wonderful time at BBC1 and am grateful for the work of all the talented people who have made the channel the most popular in the UK in recent years."

There are plenty of problems to face. Sky Arts has overtaken BBC 4 as the primary televisual location for cultural programming, mainly due to a level of negligence for the once-revered channel. For former controller at BBC 1 will also have to find someone for his erstwhile job, thus completing the jigsaw, which has recently been popped back in its box and shaken to sunder. If his previous is anything to go by, this will be an astute appointment by The BBC.


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