Network Audiences Growing Older, Says Study

Although network executives continue to maintain that they're constructing their schedules to appeal primarily to younger viewers, a new study by analyst Steve Sternberg suggests that they're actually doing just the opposite. As reported in today's (Wednesday) Hollywood Reporter , the study notes that while comedies generally draw the youngest viewers, their number on all the broadcast networks have fallen to 20 from 45 in 1999. And while procedural dramas draw the oldest viewers, their number has increased to 20 from five ten years ago. The result is that in the past year along, the average age of a CBS viewer has risen to 55 from 52 ten years ago; an ABC viewer is now 51 versus 43 in 2000; An average NBC viewer is now 49, compared to 45 ten years ago; and a Fox viewer is now 44 versus 35 in 2000.

11/08/2010


Contactmusic

Tags: ABC - CBS - NBC


Editors Recommendations

No, AC/DC Are Not Splitting Up After All. Probably.

It looks like AC/DC fans can breathe a sigh of relief, because rumors of the band’s...

No, AC/DC Are Not Splitting Up After All. Probably.

Allergic Reaction To Blame For Miley Cyrus' Cancelled Tuesday Gig

Miley Cyrus has had it rough this week, as the star has been hospitalized for a severe allergic...

Allergic Reaction To Blame For Miley Cyrus' Cancelled Tuesday Gig

'Transcendence': Negative Reviews For Johnny Depp's 'Lone Ranger' Comeback

‘Transcendence’ is a stern Springtime test for Johnny Depp; the 50-year-old actor mooted...

'Transcendence': Negative Reviews For Johnny Depp's 'Lone Ranger' Comeback

Paul Walker's Brothers Brought In By Universal To Complete Late Actor's "Fast & Furious 7" Scenes

The team behind Fast & Furious 7 has come up with a untraditional solution to finish...

Paul Walker's Brothers Brought In By Universal To Complete Late Actor's

Game of Thrones' Jack Gleeson On Joffrey, Screen Deaths And His Indefinite Retirement

Let’s get the spoiler alert out of the way first: if you haven’t seen Season 4 Episode 2...

Game of Thrones' Jack Gleeson On Joffrey, Screen Deaths And His Indefinite Retirement

Why Did Nobody Watch The 'Mad Men' Season 7 Premiere?

We're not sure what everyone was watching on Sunday night, but the season seven premiere...

Why Did Nobody Watch The 'Mad Men' Season 7 Premiere?

The Next 'Breaking Bad'? 'Fargo' Ep. 1 Is A Must-See [Video]

New television series Fargo premiered last night on FX, giving American audiences...

The Next 'Breaking Bad'? 'Fargo' Ep. 1 Is A Must-See [Video]

Lindsay Lohan's Mother, Dina, Loses Driving Licence After Pleading Guilty To DUI

A member of the Lohan family has ran into trouble with the law, yet again...

Lindsay Lohan's Mother, Dina, Loses Driving Licence After Pleading Guilty To DUI

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers

“I did not kill my wife!” exclaims Ben Affleck in the first official trailer for David Fincher’s...

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers


More recommendations

Comments

ABC Newsletter

Subscribe to this news alert service to receive news and reviews on ABC

Unsubscribe | Unsubscribe All