Mark Sebba - Net-a-Porter to launch fashion magazine

Net-a-Porter is launching its own fashion magazine.

The online style emporium will be making its mark on the publishing industry next year by developing its very first fashion bible to rival the likes of VOGUE and Harper's Bazaar.

Mark Sebba, the company's CEO, let slip at a conference: ''It isn't a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so.''

The retail website already have a weekly digital magazine and previously dabbled in print when limited editions of its spring/summer 2011 magazine, featuring Alexa Chung on the cover, were distributed to clients.

The move is said to be spearheaded by Natalie Massanet, who worked at Women's Wear Daily and Tatler before setting up the e-commerce site, and thinks a well-distributed magazine would help boost business.

Mark explained to Wired UK: ''Twelve years ago when Natalie [Massanet] launched Net-a-Porter, it wasn't so much about revolutionising shopping as revolutionising the magazine industry.

''It's about understanding the media side of commerce rather than just trying to move products. I don't want to denigrate [the retail] side in any way as it pays the rent, but advertising revenue increasingly pays the rent as well.''

President Alison Loehnis added to WWD: ''We will continue to build on our success of bringing relevant, shoppable content to our growing global audience who looks to Net-a-porter for our edit of the best designs from around the world presented in the format of a fashion magazine.''


Contactmusic

Tags: Alexa Chung

Advertisement

Editors Recommendations

Dark Drama 'The Riot Club' Is Never Dull, But Lacks Bite

The Riot Club, formerly known as 'Posh' and based on Laura Wade's 2010 play...

Dark Drama 'The Riot Club' Is Never Dull, But Lacks Bite

Aphex Twin - Syro Album Review

If you're even remotely into electronic music, then you are more than likely to know who Aphex Twin is. After becoming...

Aphex Twin - Syro Album Review

Game of Thrones' Maisie Williams Set for Channel 4 'Cyber Bullying' Drama

Maisie Williams, best known for playing Arya Stark in HBO's Game of Thrones...

Game of Thrones' Maisie Williams Set for Channel 4 'Cyber Bullying' Drama

Reaper - Trailer

The Reaper (Mike Michaels) was formerly an ordained minister before embarking on a rampant killing spree with...

Reaper Trailer

Adam Duritz Of Counting Crows Talks Of Liberation, Fun And Childhood Fascinations

Counting Crows have delighted us with their first album release since...

Adam Duritz Of Counting Crows Talks Of Liberation, Fun And Childhood Fascinations

Ringo Deathstarr - Live Review

The Sabotage Club in Lisboa has all the trappings of the typical toilet circuit venue, if you were to disregard a decade...

Ringo Deathstarr supported by The Telescopes, NAAM,  11th September 2014, Lisboa Sabotage Club Live Review

'X-Men: Deadpool' Set For 2016, Ryan Reynolds Likely to Star

X-Men: Deadpool, a project that has long been in development for Twentieth...

'X-Men: Deadpool' Set For 2016, Ryan Reynolds Likely to Star

Ben Whishaw Lands Starring Role in BBC Thriller 'London Spy'

Ben Whishaw, the British actor who played Q in Skyfall and who portray the...

Ben Whishaw Lands Starring Role in BBC Thriller 'London Spy'

Dolly Parton - Blue Smoke: The Best of Dolly Parton Album Review

Dolly Parton is an international treasure - and a rare breed, at that. She is a...

Dolly Parton - Blue Smoke: The Best of Dolly Parton Album Review
Advertisement

Comments

Newsletter

Subscribe to this news alert service to receive news and reviews on

Unsubscribe | Unsubscribe All