Mark Sebba - Net-a-Porter to launch fashion magazine

Net-a-Porter is launching its own fashion magazine.

The online style emporium will be making its mark on the publishing industry next year by developing its very first fashion bible to rival the likes of VOGUE and Harper's Bazaar.

Mark Sebba, the company's CEO, let slip at a conference: ''It isn't a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so.''

The retail website already have a weekly digital magazine and previously dabbled in print when limited editions of its spring/summer 2011 magazine, featuring Alexa Chung on the cover, were distributed to clients.

The move is said to be spearheaded by Natalie Massanet, who worked at Women's Wear Daily and Tatler before setting up the e-commerce site, and thinks a well-distributed magazine would help boost business.

Mark explained to Wired UK: ''Twelve years ago when Natalie [Massanet] launched Net-a-Porter, it wasn't so much about revolutionising shopping as revolutionising the magazine industry.

''It's about understanding the media side of commerce rather than just trying to move products. I don't want to denigrate [the retail] side in any way as it pays the rent, but advertising revenue increasingly pays the rent as well.''

President Alison Loehnis added to WWD: ''We will continue to build on our success of bringing relevant, shoppable content to our growing global audience who looks to Net-a-porter for our edit of the best designs from around the world presented in the format of a fashion magazine.''


Contactmusic

Tags: Alexa Chung


Advertisement

Editors Recommendations

Fifty Shades Of Grey Trailer

Anastasia Steele is a shy college student who is forced to interview an enigmatic entrepreneur named Christian...

Fifty Shades Of Grey Trailer

Oscar Tipped Al Pacino Movie 'Manglehorn' Set for Venice Film Festival

David Gordon Green's Manglehorn - a drama featuring a promising...

Oscar Tipped Al Pacino Movie 'Manglehorn' Set for Venice Film Festival

Zack Snyder Tweets Batman/Star Wars Crossover Picture at Comic-Con 2014

Batman v Superman: Dawn of Justice director Zack Synder sent the...

Zack Snyder Tweets Batman/Star Wars Crossover Picture at Comic-Con 2014

'Pirates of The Caribbean 5' Is Coming in 2017 - Whether You Like it or Not

Disney has confirmed that Pirates of Caribbean: Dead Men Tell No...

'Pirates of The Caribbean 5' Is Coming in 2017 - Whether You Like it or Not

Pharrell Williams Ft. Miley Cyrus - Come Get It Bae Video

Pharrell Williams teams up with Miley Cyrus in the dance frenzy that is his video for...

Pharrell Williams - Come Get It Bae Video

Best Actor? Can Benedict Cumberbatch See Off Oscars Competition?

Benedict Cumberbatch’s acting career seems unstoppable...

Best Actor? Can Benedict Cumberbatch See Off Oscars Competition?
Advertisement

Let Battle Commence: Superhero Studios Fight for Best Opening Weekend

We live in a movie world of superheroes at the moment with franchise...

Let Battle Commence: Superhero Studios Fight for Best Opening Weekend

After The Success of 'Dawn of the Planet of the Apes', What's Next?

Dawn of the Planet of the Apes has been a huge success both critically...

After The Success of 'Dawn of the Planet of the Apes', What's Next?

'Mad Max: Fury Road' - New Stills and Poster Appear From Comic Con [Pictures]

Max Max: Fury Road was one of the most anticipated films at the...

'Mad Max: Fury Road' - New Stills and Poster Appear From Comic Con [Pictures]


More recommendations

Advertisement

Comments

Newsletter

Subscribe to this news alert service to receive news and reviews on

Unsubscribe | Unsubscribe All