Beyonce Knowles - Ne-Yo and Pepsi: Beyonce's Incredible Collaborations for 2013

In one week it's reported that Beyonce has teamed up with Pepsi for a $50m investment and advertising deal, as well as Ne-Yo confirming their collaboration on her next album.

Speaking to MTV news on Friday Ne-Yo spoke about their future participation, "I actually just spoke to her tonight about that before we got here... So definitely going to get in some stuff with her." Ne-Yo is the man behind Beyonce's hit record 'Irreplacable' and knowing fans are looking for something of that tone and calibre, he added: "Who knows? Maybe we'll get another 'Irreplaceable' out of the batch. You never know." He also teased fans by implying that her new material might be reaching our ears sooner than we had dared to hope. "She's already gearing up to get ready to put stuff out," he said. "I'm sure there will probably be a couple records you hear before the Super Bowl gets here. 

As well as her new album (with Ne-Yo onboard), her scheduled performance at the Superbowl halftime show and her self produced documentary about herself, Beyonce has also signed a deal with Pepsi worth $50m. In a revolutionary new way of corporations teaming up with artists, Pepsi's $50m will be partly an investment to her music, and partly payment for her being used in their advertisements, reports The New York Times. 

"Pepsi embraces creativity and understands that artists evolve," Beyoncé said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity." The singer's face is going to be appearing on their Pepsi cans, as well as appearing in more TV adverts. 

Pepsi's collaboration with Beyonce is an attempt to improve their corporate image, by showing they aren't simply buying the time of celebrities, but also encouraging their creative output. "Consumers are seeking a much greater authenticity in marketing from the brands they love," said Brad Jakeman, president of PepsiCo's global beverage group. "It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration." 


Tags: Beyonce Knowles - Ne-Yo


More Beyonce Knowles

Musicians, Celebrities And World Leaders Unite To Fight Poverty At Global Citizen Festival

So there’s SXSW for the hipsters, Coachella for the fashionable crowd… and then there’s the Global Citizen music festival, which has a different vibe altogether....

HBO's "On The Run" Special Has Us Teary-Eyed And Loving Everything About The Carter Family

Yes, yes, yes, yes, yes. Beyonce and Jay Z’s On The Run special on HBO was everything we wanted it to be and more. The...

Jay-Z Hints Beyonce Is Pregnant With Their Second Child?

Jay-Z set the rumour mill working overtime when he appeared to slightly alter the lyrics to 'Beach is Better' whilst performing in Paris on Friday...

Beyonce and Nicki Minaj Team Up For Flawless Performance In Paris

Beyonce gave fans at her Paris concert an extra special treat on Friday night when rapper Nicki Minaj joined her on stage for a...


Beyonce Shares Backstage Video From MTV VMAs Featuring An Appearance From Blue Ivy

Beyonce has treated fans to a special look at just what went into making her MTV VMAs performance so spectacular by sharing a backstage video....

So, How Did the Queen of Pop Spend Her Birthday?

When you're Beyonce, a Tesco's Finest cake and bottle of Cava just won't cut it when it comes to birthday celebrations. It has to be...

Demi Lovato Swings And Misses With Body Positive Comment (But She's Still Really Cool)

Too often it seems like we get only examples of girl hate in media, but Demi Lovato is generally one to spread positivity and support...

Beyonce's Father, Matthew Knowles, Claims Solange/Jay-Z Elevator Fight Was Publicity Stunt

Everyone was talking about Jay-Z and Solange's elevator fight at the Standard Hotel after the Met Gala in May. And that was exactly what they...



Beyonce Knowles Newsletter

Subscribe to this news alert service to receive news and reviews on Beyonce Knowles

Unsubscribe | Unsubscribe All