Beyonce Knowles - Ne-Yo and Pepsi: Beyonce's Incredible Collaborations for 2013
In one week it's reported that Beyonce has teamed up with Pepsi for a $50m investment and advertising deal, as well as Ne-Yo confirming their collaboration on her next album.
Speaking to MTV news on Friday Ne-Yo spoke about their future participation, "I actually just spoke to her tonight about that before we got here... So definitely going to get in some stuff with her." Ne-Yo is the man behind Beyonce's hit record 'Irreplacable' and knowing fans are looking for something of that tone and calibre, he added: "Who knows? Maybe we'll get another 'Irreplaceable' out of the batch. You never know." He also teased fans by implying that her new material might be reaching our ears sooner than we had dared to hope. "She's already gearing up to get ready to put stuff out," he said. "I'm sure there will probably be a couple records you hear before the Super Bowl gets here.
As well as her new album (with Ne-Yo onboard), her scheduled performance at the Superbowl halftime show and her self produced documentary about herself, Beyonce has also signed a deal with Pepsi worth $50m. In a revolutionary new way of corporations teaming up with artists, Pepsi's $50m will be partly an investment to her music, and partly payment for her being used in their advertisements, reports The New York Times.
"Pepsi embraces creativity and understands that artists evolve," Beyoncé said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity." The singer's face is going to be appearing on their Pepsi cans, as well as appearing in more TV adverts.
Pepsi's collaboration with Beyonce is an attempt to improve their corporate image, by showing they aren't simply buying the time of celebrities, but also encouraging their creative output. "Consumers are seeking a much greater authenticity in marketing from the brands they love," said Brad Jakeman, president of PepsiCo's global beverage group. "It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."