Nbc's Olympic Games Coverage: The Most Watched Event, Ever


Nbc couldn't move for complaints over its coverage of the London Olympics this year, thankfully for the network, however, when it all came down it, they were top trumps by a considerable margin over their rivals in terms of those who tuned in. The UK's Guardian reports that the network attracted some 219.4 million viewers over the 17 days, with even more staggering online figures of some two billion page views and 159 million video streams. Nbc was showing all of the sports online for watching, but this didn't please many customers, who were unhappy at the broadcaster's decision not to show certain events live, instead waiting until primetime.

Even this news comes in the wake of fresh complaints that they cut parts of the closing ceremony out on Sunday night, with Muse and Kinks man Ray Davies not shown to American audiences. Disappointingly for them, JESSE J remained in the stream. Even worse, it interrupted the streaming to show a streaming of its new show 'Animal Practises' , which it claims some 12.8 American stayed tune to watch.

Nbc paid a mighty $1.18bn for US broadcast rights to the London Olympics, but executives said earlier this month they expected to break even because of the strong TV ratings. The network, which showed some 5,535 hours of sports and ceremonies across multiple broadcast and cable networks and online, said its primetime TV coverage averaged 31.1m viewers over the 17 nights of the Games. It all translates to the most watched event in U.S. history.


Contactmusic

Tags: NBC - Muse - Ray Davies


Advertisement

Editors Recommendations

"Hercules" Falters, While "Lucy" Shines At The Box Office With $44 Million

This week at the box office, the sci-fi thriller Lucy won out over slim...

The New Mockingjay Trailer Will Make Your Heart Weep

Another Comic-Con, another Hunger Games trailer. Not that we mind, of course...

The New Mockingjay Trailer Will Make Your Heart Weep

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

It has been over three decades since Australian filmmaker...

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

Taylor Swift Offers Advice To A Young Fan With A Broken Heart

If her songs are anything to go by, then Taylor Swift is definitely the person you should...

 Taylor Swift Offers Advice To A Young Fan With A Broken Heart

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

For many concertgoers, Keith Urban's Saturday night (July 26th) show in...

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect

Legendary singer Aretha Franklin has publically scolded an employee at...

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect
Advertisement

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Ok, so the romance at Comic-Con is definitely secondary to the first...

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Nicki Minaj managed to garner the attention of an undoubtedly...

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps

More Marvel. More cast announcements. This is Comic-Con weekend. The latest round...

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps


More recommendations

Advertisement

Comments

NBC Newsletter

Subscribe to this news alert service to receive news and reviews on NBC

Unsubscribe | Unsubscribe All