Nbc Chimes To Get A Redo

The three-note NBC chimes (G-E-C), an identifying fixture on the networksince they were introduced on radio in 1927, will be getting a makeoveraround Thanksgiving as part of a "branding campaign," Broadcasting &Cable reported on its website Sunday. Adam Stotsky, president of NBCEntertainment Marketing, told the trade publication that the promos willbegin airing around the Thanksgiving holiday. "For us it was a fun way tokeep the brand relevant to the broad constituency that NBC serves with ourprogramming and to re-imagine these three notes through the voice of musicalartists." Among those who have revamped the chimes for the new campaign areB.B. King, The B-52s, T.I., and Clint Black. They have reportedly not beenpaid for the chime spots but will receive a "modest gift honorarium" -- aswell as significant exposure.

27/10/2008


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