Natalie Portman - Natalie Portman Dior Ad Pulled For False Advertising

A Natalie Portman Christian Dior advert has come under fire from the Advertising Standards Authority, causing the promotional clip to be pulled. The advert featured the actress with heavily made-up eyes staring into a camera, with the advert claiming "Lash-multiplying effect volume and care mascara”, adding  "The miracle of a nano brush for an unrivalled lash creator effect. It delivers spectacular volume-multiplying effect, lash by lash."

However, rival cosmetics company L’Oreal has pointed out that Dior have exaggerated the effect of the mascara, a complaint that’s now been upheld by the ASA after the makers of the mascara admitted that they’d digitally retouched parts of the advert to enhance the effect on Portman.

“Because we considered that we had not seen sufficient evidence to show that the post-production retouching on Natalie Portman's lashes in the ad did not exaggerate the likely effects of the product, we concluded the ad was likely to mislead,” the ASA said. According to The Metro, Dior attempted to defend their actions, stating that the changes had been made in order to “increase the length and curve of a number of lashes' as some had been 'missing or damaged.” They also claimed that they hadn’t received any complaints from customers disappointed at the actual effect of the make-up.


Contactmusic

Tags: Natalie Portman


Editors Recommendations

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?

Congratulations to Jodie Foster and Alexandra Hedison, who just tied the knot this week!...

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?

Olivia Wilde And Jason Sudeikis Welcome Baby Otis Into The World

Babies, babies everywhere! The latest addition to the Hollywood brood is little Otis...

Olivia Wilde And Jason Sudeikis Welcome Baby Otis Into The World

Adventurer And "Bachelorette" Contestant Dies After Paragliding Incident

Eric Hill, a Bachelorette contestant, who was severely injured in a paragliding accident...

Adventurer And

Richard Gere's New Lady Love, Who Is Padma Lakshmi?

Actor Richard Gere and cookbook author Padma Lakshmi are allegedly an item...

Richard Gere's New Lady Love, Who Is Padma Lakshmi?

Tom Hardy secretly weds?

The 'Locke' actor has praised long-term partner Charlotte Riley - who he started dating in 2009...

Tom Hardy - Tom Hardy secretly weds?

Laura Prepon Squashes Speculation Claiming She Is Dating Tom Cruise

Laura Prepon and Tom Cruise and not dating, despite numerous rumors that suggest they are...

Laura Prepon Squashes Speculation Claiming She Is Dating Tom Cruise

Joan Rivers Said What? Comedienne's Latest Scandal Gets Ariel Castro Kidnapping Victims Involved

People are once again outraged at something Joan Rivers said – what else is new? The 80-year-old...

Joan Rivers Said What? Comedienne's Latest Scandal Gets Ariel Castro Kidnapping Victims Involved

Lupita Nyong'o Is Crowned People Magazine's Most Beautiful Women

The 31 year-old actress, who was virtually unknown when cast in Steve McQueen's '12 Years A Slave'...

 Lupita Nyong'o Is Crowned People Magazine's Most Beautiful Women

Wow, Mean Girls Could Have Been A Very Different Movie. Casting Changes and Alternate Endings

Amazingly, it's been a decade since the release of Mean Girls, the movie that has become...

Wow, Mean Girls Could Have Been A Very Different Movie. Casting Changes and Alternate Endings


More recommendations

Comments

Natalie Portman Newsletter

Subscribe to this news alert service to receive news and reviews on Natalie Portman

Unsubscribe | Unsubscribe All