Naomi Watts has been chosen as the face of the Ann Taylor clothing.
The 41-year-old actress follows Heidi Klum and Milla Jovovich as the celebrity face of the American brand.
The Oscar nominated star - who has sons Alexander, two, and Kai, 18 months, with long-term partner Liev Schreiber - will feature in the advertising campaign for the Fall 2010 collection from September.
Famed photographer Peter Lindbergh - who also shot the brand's campaigns for Heidi and Milla - took the pictures, which will appear in publications such as Elle, Harper's Bazaar, Vanity Fair and Vogue.
The Australian beauty - who is normally seen with her hair scraped back and in casual clothes as she plays with her sons - has previously said that she never wears make-up unless she is filming or appearing in a photoshoot, because she has never learnt how to apply it properly herself.
She said: "In my everyday life, I don't wear make-up because I can't apply it! And the same goes for my hair - it's always just in a ponytail."