Naomi Campbell - Naomi Campbell launches charity bag

Naomi Campbell has announced the launch of a specially-designed bag in India to help raise money for charity.

The supermodel - the president of Fashion For Relief - revealed the plans for the new handbag, which will raise funds for Udayan Care, which helps women and children in India.

The initiative is spearheaded by Lord Waheed Alli, who is taking his success with ASOS to India with online fashion retailer Koovs.

The reusable bag will have a selling value of 350.00 INR but will be given away free with each order of the new KOOVS private label product.

Lord Alli said of the project ''I'm thrilled to be part of such an exciting venture. I have long admired Naomi's ability to use her position and fashion to help those in need. Giving back the way Naomi continues to do is always to be admired and I want to personally thank Naomi for her generous support and contribution in India. The bag itself is very stylish, and the fact that it is raising money for such a good cause is wonderful. It's always great to bring a quality new product to the market, but in this instance it is doubly satisfying.''

Naomi added: ''It's wonderful that Waheed and I are collaborating. His expertise and guidance on the marketing and retail level will be invaluable and I'm very grateful. Meantime, I'd only like to echo his comments about how good the bag looks and how thrilled I am that we are able to make such a positive difference to people's lives in this way.''

Koovs will donate 10 per cent of the sales margin from each garment sold from the new Koovs private label collection to Udayan Care.


Contactmusic

Tags: Naomi Campbell


Advertisement

Editors Recommendations

Contrary To Her Song Lyrics, Lana Del Rey Worked Her Way To The Top

Lana Del Rey is no stranger to vicious rumours, but she definitely did not...

Contrary To Her Song Lyrics, Lana Del Rey Worked Her Way To The Top

Weird Al Scores First U.S Number 1 With New Album

The album was released only one week ago and sold 103,000 copies to secure the top...

Weird Al Scores First U.S Number 1 With New Album

Peaches Geldof's Cause of Death Confirmed as Heroin Overdose

The second daughter of musician Bob Geldof, Peaches Geldof was thrust...

Peaches Geldof's Cause of Death Confirmed as Heroin Overdose

Robert Downey Jr.IS Iron Man... But For How Long?

You know who he is. Robert Downey Jr.’s involvement in the Iron Man franchise has been...

Robert Downey Jr.IS Iron Man... But For How Long?

Hercules Extended Trailer

Following his deadly ordeal of being put through the Twelve Labours by his father Zeus and his...

Hercules Trailer

Miley Cyrus Appears in Pharrell's New Video 'Come Get It Bae'

Cyrus also features on the track's vocals, and -perhaps most shockingly of all- resists...

Miley Cyrus Appears in Pharrell's New Video 'Come Get It Bae'
Advertisement

That Time Snoop Dogg Puffed Mary Jane at The White House

Snoop Dogg has joined Willie Nelson as weed-loving musicians who have smoked...

That Time Snoop Dogg Puffed Mary Jane at The White House

Gershwinner: Our Top 5 Billy Joel Songs

Billy Joel has long been regarded as one of music’s finest songwriters but it will soon be all more official...

Gershwinner: Our Top 5 Billy Joel Songs

Rob Reiner's 'And So It Goes' Is A Safe Bet At The Cinema This Weekend

Fresh from the critical and box office success of Behind The Candelabra, for...

Rob Reiner's 'And So It Goes' Is A Safe Bet At The Cinema This Weekend


More recommendations

Advertisement

Comments

Naomi Campbell Newsletter

Subscribe to this news alert service to receive news and reviews on Naomi Campbell

Unsubscribe | Unsubscribe All