Mumford And Sons - Mumford & Sons match One Direction's transatlantic success03 October 2012
Mumford & Sons' new album 'Babel' has managed the biggest sales week of 2012 in the US Billboard Chart after One Direction recently became the first UK group to reach number one in America with a debut album.
Mumford & Sons match One Direction's transatlantic success
Mumford & Sons' new album 'Babel' has achieved the biggest sales week of 2012 in the US Billboard Chart.
The British folk band have sold more than 600,000 copies of their second LP in America - where One Direction recently became the first UK group to reach number one with a debut album - but they are trying not to get complacent following their transatlantic success.
Daniel Glass - of their US label Glassnote - told MTV: ''No new cars. We have something we think is very special ... we hug. We're big huggers. We will give them a big hug and compliments on their job.''
He also praised the 'I Will Wait' hitmakers - who are made up of Marcus Mumford, 'Country' Winston Marshall, Ben Lovett and Ted Dwane - for their ''incredible music'' and how they always put their fans first.
Daniel added: ''I can go back to the beginning and I knew we were signing a very talented band to our roster.
''They delivered incredible music for a second time ... and the work that was done, it's very empowering and shows a lot of confidence when a band goes out for almost two months playing new music from the new album for their fans and shares it with them and makes the fan experience so wonderful and inclusive.
''The attitude of Mumford & Sons is that fans really do come first and word of mouth is important. They've let you in on new music for a long time and it's not a marketing ploy. It has been that unfurling and exposure going on for a year and a half with the new music.''