Mtv Movie Awards Takes Big Bite Out Of Ratings

Reflecting the power of teen heartthrob Robert Pattinson to draw an audience, the MTV Movie Awards, which showered Pattinson and his movie Twilight with trophies on Sunday, drew 5.3 million viewers -- 78 percent greater than last year's telecast. The awards show, which also featured a preview of the Twilight sequel New Moon, produced the awards ceremony's best ratings since 2004, according to Nielsen Media Research. Stealing the show from Pattinson, however, was comedian Sasha Baron Cohen, who, as his alter-ego Bruno, flew into the auditorium on a wire and landed on rap singer Eminem. (One of the writers of the awards show, Scott Aukerman, disclosed on his blog Monday that the incident was staged and was included in the dress rehearsal.)

02/06/2009


Contactmusic

Tags: MTV - Eminem

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