Msnbc To Revamp Daytime Programming

Although it has managed to increase its ratings in the evenings with "personality-driven" news programming, MSNBC remains far behind its cable news rivals during the day. It will therefore overhaul its daytime programming early next year to "emphasize a fast-paced review of the day's big stories," the Associated Press reported on Monday. According to the wire service, MSNBC will be pairing Chuck Todd and Savannah Guthrie for the 9 00 a.m. hour, then follow with programming anchored by David Shuster, Tamron Hall, Contessa Brewer and Andrea Mitchell. CEO Phil Griffin told the A.P. that the network intends to inform viewers about the big stories of the day within five or 10 minutes after they occur. "All three cable networks kind of struggle during the day trying to figure out their identity," he said. "We're going to get into a more aggressive headline and information programming."

29/12/2009


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