Movie Bosses: 'Don't Blame Cruise For Flop'

Movie bosses behind TOM CRUISE's latest movie KNIGHT AND DAY have urged critics not to "blame" the Hollywood actor for the film's lacklustre performance at the box office - insisting the star is not responsible for the low takings.
The action comedy, which also stars Cameron Diaz, opened in the U.S. last weekend (26-27Jun10) in third place with a disappointing $20.5 million (£13.6 million) - the worst opening for a Cruise film in 20 years.
Many critics have been quick to suggest the star has lost popularity among film fans, while others have levied the blame at the picture's poster campaign, which featured two blacked out silhouettes instead of pictures of the stars.
Tony Sella, co-president of marketing at 20th Century Fox, the movie studio behind Knight And Day, has now spoken out about the film's poor performance during its opening weekend - insisting the blame does not lie with Cruise.
He tells the Los Angeles Times, "Blame me, don't blame Tom Cruise. We did lots of focus groups for this film, and no one ever said there was a star problem. Never. Tom Cruise was not the issue. I take full responsibility.
"And if the movie ends up going to $100 million, I want full responsibility, too."
Sella also defends the decision not to include Cruise and Diaz in the marketing campaign, adding, "It was a way for us to signal that this was a different, adult kind of movie. The whole campaign was designed to evoke a film like North by Northwest. It wasn't in any way us trying to hide anyone, simply to make the film look unique, so you didn't just look at the billboards as if they were designed to say, 'The Two Stars Go Here.'"


Contactmusic

Tags: Tom Cruise

Advertisement

More Tom Cruise

The 10 ALS Ice Bucket Challenge Videos You Need To See

The ALS Ice Bucket Challenge has taken the internet by storm over the past few weeks as famous faces have been calling each other out...

Live. Die. Repeat or Edge of Tomorrow. Warner Bros Can't Decide

Edge of Tomorrow may just have been the unexpected hit of the summer, but Warner Bros. aren't done with the surprises yet - they seem...

Katie Holmes On Life After Divorce, Her Career And Parenting

Actress Katie Holmes has kept a low-profile since her divorce from Tom Cruies in 2012, but recently, she came out with an interview, where she...

Lead Film Roles That Could Have Looked Very Different

With Robert Downey Jr fitting so perfectly as likeable irritant Tony Stark, Christian Bale slipping so easily into the tortured billionaire psyche of Bruce Wayne...

Advertisement

Why Is Jack Reacher The Most Complained About Film of 2013?

According to figures released by the British Board Of Film Classification (BBFC), the Tom Cruise action thriller Jack Reacher was 2013’s most complained about film....

Jack Reacher Grabs Unwanted Record: Most Complained About Film of 2013

The British Board of Film Classification received more complained about Tom Cruise's 12A-rated Jack Reacher that any other movie in 2013, with the thriller receiving...

Those Tom Cruise 'Star Wars' Rumours Shot Out of Space by Representative

Well that didn’t last long. Any lingering hopes that Tom Cruise would be the latest addition to the cast of Star Wars: Episode VII have...

Tom Cruise Will Not Be Making A Cameo Appearance In 'Star Wars Episode VII,' Rep Confirms

Fans of 'Star Wars' have been in a frenzy for the last couple of days as it was reported Tom Cruise may be appearing in...

Advertisement

Comments

QueenCamRothschild's picture

QueenCamRothschild

Beautiful Queen Cameron Diaz see hear fit promise first love private all things private all the rest Joy in the presence of Angels of the LORD God of Israel beautiful Oprah Winfrey on May 14, 2010 show speaks a song " Love, love, love, more love " to beautiful Queen Cameron Diaz first love all things all the rest true pace reverence private all things all the rest with praise blessed prosper instead to profit only. A relationship with parents has a Tom Cruise Great Nation movement technology to hear and see aged parents from getting hurt because parents have to be carried from place to place as they become like a baby child and have to be watched to not engage in harmful activity as a child in all kinds of trouble if the child is allowed to eat anything and do anything they want not seeing the harm to become unfit in finances and health. To life, to health, a portion to maidens. A relationship female fit promise first love reverence Holy Spirit private husband liveth outpouring love with alive for evermore reverence that brings all abundant prosperity to the hand of the female wife to praise her gate, her strength, her honor for she looketh well to the ways of her household and if not consulted first and any prosperity given to another gate this will be found out and not lead to pleased results and leads to a double minded unstable way or King David repentence with Heaven Father Kingdom assurance master's house without stolen sweet waters that become bitter or that spoil the vine like foxes in the field results and stretcheth out her hand to the poor in Holy Spirit and reacheth her hands to the needy to feed the kids near the watchmen over the good children, and good beasts, and the fruit of the womb little ones call beautiful Cameron Diaz blessed, and beautiful Cameron Diaz master's household may be filled and clothed in warmth fashion all things all the rest such examples of happiness, love, gentleness, charity, Joy in the presence of Angels of the LORD God of Israel happy men happy friends fabulous foods Heaven Father fit skin cover with array of sleep rise morning night fashion private reverence good lovingkindness in the morning private reverence good faithfulness every night grace mercy ascending promotions movie " Knight and Day " " Shrek forever after 3-d " " Green Hornet " " My sister's keeper " " Bad teacher " the Holy Spirit will teach the fewest little ones to obtain all things as the hornet will find those that hinder with the hinds the little ones from the serpent stone scorppion eating nations with the attorney that removes the key of knowledge to enable the watchmen and wallbreaker to smite and take away the veil of all those other ones who do not hear and see heart grace melodies wisdom psalms understanding hymns knowledge new Holy Spirit songs to obtain all things and all the rest Joy in the presence of Angels of the LORD God of Israel beautiful Queen Cameron Diaz see hear fit promise son of man first love Joy in the presence of Angels of the LORD God of Israel come after me
Import Source: 
comments.nsf
Import Date: 
1322488710

4 years 2 months ago
Report
View Comments

Tom Cruise Newsletter

Subscribe to this news alert service to receive news and reviews on Tom Cruise

Unsubscribe | Unsubscribe All