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The Walt Disney Company's Mobile ESPN network plans to offer subscribers up to 25 college football games per month beginning Sept. 4 as part of its $25-per-month Total Sports Package. The Disney Co. has acknowledged that Mobile ESPN has thus far produced disappointing sales, and it is unclear whether the college sports package will reverse the startup's fortunes, especially given the difficulty of following the trajectory of a football on a cell-phone screen.
31/08/2006
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