The Company - Miuccia Prada's 'Appalling' Clothes

Miuccia Prada often wears clothes she thinks are "appalling".

The renowned Italian designer - who works for Prada and heads her fashion forward sister company Miu Miu - admitted even she sometimes hates her own signature style.

She said: "I get passions, I have to wear something even if I know it's really appalling. It's all about the fantasy of the moment and for about 20 days it's all I want."

While some of her outfits may be "appalling" Miuccia doesn't mind and believes she is responsible for making "ugly cool".

She said: "I try to make ideas interesting and intelligence seem appealing. If I have done anything, what I probably changed deeply was making ugly cool."

The 61-year-old designer - who is the youngest granddaughter of the company's founder Mario Prada - doesn't plan her outfits in advance and revealed she never throws anything away.

She told Britain's Vogue magazine: "I can never decide what I want to wear until the last minute. I never throw anything away."

Although her old clothes have a full apartment to themselves, Miuccia - whose celebrity fans include Tilda Swinton, Victoria Beckham and Mary-Kate and Ashley Olsen - added: "They are horribly kept. Nothing is archived. I haven't been for a while. I think it must be a mess."


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Tags: The Company - Ashley Olsen - Tilda Swinton - Victoria Beckham


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